Facebook? Twitter? LinkedIn?
The Associate Press (AP) is, for most writers, the establisher of the rules of writing. Does the period go inside or outside of the quotation marks? When do you have to use the full title for the President of the United States? How do you address congressmen?
I mention this because when the AP recently changed “Internet” to “internet” it was significant. It means the internet is no longer a proper noun representing a unique branded thing but rather a common noun representing a service that has become equally available to all of us personally and as a part of our businesses.
Like the internet – social media – and the marketing opportunity associated with it, is equally available to all. If you don’t have an ongoing and active presence on the internet and social media, you are making a big mistake because your competition is out there – both on the internet and on social media.
APPsolute Marketing can help plan your strategy around social media. Whether you’re a large organization or a small business, don’t get caught behind the curve by standing still when it comes to leveraging new platforms for marketing, communications and staying on top of your competition.
APPsolute Marketing can help you set up a social media policy for your staff; we can help you select the best platforms for “sticking your toe in the waters”; and we can train you how to craft your messages to fit the conduit.